NGO’s Obligation & Responsibility
- Mission is an organization’s reason for existing
- Endow Mission with Vitality
Challenges to the Mission
- Staying the Course
- Shifting Priorities
- Adapting to Changing Times
- Resisting Temptation
The Three “MUSTs” of a Successful Mission
- Do better what you already do well. – move on your strengths
- Do what you have resources and competence to do well – have choice
- Do what we really believe in – value orientated
Mission Statement - Setting Concrete Action Goals
